Interview with Elooac transport racks
“When an idea fails, I do something new”
Rietberg (gl). A good four years ago, Carsten Böttcher took the decisive step. The 52-year-old from Rietberg actually wanted to set up his own business in the field of glass construction. But things turned out differently. “I had noticed that window manufacturers, for example, have problems getting the metal frames back for transport,” he says. And so the idea for a foldable wooden frame was born, which is now marketed under the name Eloorac.
of the company Eloorac, and Aleksandra Blagojevic of Pro Wirtschaft GT. / Picture: Walltusch
The hurdles that company founders sometimes have to overcome will also be made clear at the seventh Pro Wirtschaft GT founders’ forum on Tuesday, 24 September. From 5 p.m. onwards, entrepreneurs and those who want to become entrepreneurs will discuss at Möhler Castle in Herzebrock-Clarholz. Stories such as those of Carsten Böttcher should encourage. “If an idea fails, I simply do something new,” says the 52-year-old. He always has the urge to develop something new.
Eloorac – Böttcher initially wanted to try it out for just one year. “I thought I would make the system known and then I could make a living from it,” he recalls with a smile. But the development alone took more than two years. “I went to customers again and again who then had change requests that I hadn’t even thought of before,” he says.
And then came the patenting of the system. For Europe, China and the U.S. market, a large sum of money quickly came together. “Without financial reserves or an investor, it’s not possible,” Böttcher is sure.
According to the Rietberger, those who want to set up their own business need above all patience “and then staying power”. In addition it is important to have a good Internet presence.”95 percent of my customers find me via the Internet site,” he says. Many pictures are the be-all and end-all.
System should convince through simplicity
The patience of those involved is quickly at an end. Because the builders are often annoyed by the metal scaffolding standing around, so they either simply throw it on the lawn or turn it into money.
“This causes the glass industry an annual loss of five million euros,” says Böttcher. His frames, on the other hand, are made of wood, can be taken apart to save space and are robust. “They can be collected and returned to the window manufacturer.”
But the Rietberg native did not fixate on the frame system. He has also developed castors that can be mounted on Euro pallets without further ado and can be released just as quickly. He has also constructed a pallet lifter. “With us everything is simple. We can’t make things complicated,” he says.
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